Choosing colour online is the hardest part of buying makeup you cannot swatch. Here is how to get it right the first time.

START WITH WHAT ALREADY WORKS. The fastest route is not a colour theory lesson. Look at the lip or blush you reach for most often and match its family rather than its exact colour. If your favourite reads soft and dusty, stay in that family. If it reads bright and clear, stay there.

OUR LIP SHADES, BY FAMILY

Pinks. Luxe Contour Lip Liner 003 Powder Pink and 004 All Caroline. High Shine Lipstick BE YOU. Lip Gloss Candy Crush and Watermelon Sugar.

Reds. Luxe Contour Lip Liner 001 Red Velvet and 002 Ruby Romance. High Shine Lipstick SO RED and ON EDGE. Lip Gloss Berry Shine.

Berries and plums. Luxe Contour Lip Liner 005 Berry Crush, 006 Deep Plum and 007 Cranberry Spice. High Shine Lipstick INDEPENDENT. Lip Gloss Spiced Rose.

Nudes and warm neutrals. Luxe Contour Lip Liner 008 Toasted Almond, 009 Hazelnut Cream and 010 Cinnamon Whisper. High Shine Lipstick IM NUDE and CW SIGNATURE. Lip Gloss Honey Glaze and Caramel Glow.

BUILDING A LIP THAT LASTS. Line and fill the whole lip with the liner first, then add lipstick or gloss on top. Filling the lip rather than only outlining it is what stops a visible ring as the colour wears.

OUR FACE SHADES

Powder Blush is your colour: Peachy Kiss, Nude Bliss, Bubbly Orange, Tropical Coral, All Caroline, Radiant Rose.

Bronzing Powder is your warmth: Sunlit Bronze, Desert Bronze, Golden Bronze, Toasted Bronze.

Illuminating Highlighter is your light: Prismatic Rush, Eclipse Glow, Moon Flare.

IF YOU ARE UNSURE ABOUT BRONZING, the Sun-Kissed Duo Set is chosen for you by depth and comes in Light, Medium and Deep. It pairs two complementary bronzing shades, so you are not judging a single powder against your skin from a photograph.

STILL NOT SURE? Message us before you order and tell us what you currently wear, including the brand and shade name. We will tell you which of ours is closest. We would rather help you choose than have you receive something that is not right, because our products are cosmetics and for hygiene reasons we cannot accept opened items back.