We sell Double Effect Mascara in two forms, and the difference is the packaging rather than the formula.

DOUBLE EFFECT MASCARA, $44. The mascara. This is the one to buy if you want it to wear.

DOUBLE EFFECT MASCARA, THE TYRANT EDITION, $249. The same mascara, presented in the illuminated packaging designed to be opened as an experience. People buy it as a gift or as a collector's piece.

IF YOU ARE CHOOSING BETWEEN THEM, choose on presentation, not performance. You are not getting a different or better formula at the higher price, and we would rather say that here than have you find out after ordering.

WHAT THE MASCARA DOES. The curved brush is shaped to hug the lash line for curl and volume. Wiggle at the base of the lashes, then sweep up.

HOW LONG TO KEEP IT. Mascara has the shortest life of anything in your bag. Replace it a few months after opening rather than waiting for it to run out, and never add water or any other liquid to loosen a drying formula.

QUESTIONS ABOUT WHAT IS IN THE BOX? Message us before you order and we will tell you exactly what a given edition includes.